Got time for marketing?

Who’s Got Time?

Boy, getting work is a lot of work.

One of the odd things about running a business is that the busier you are, the less time you have to market yourself. When you don’t have any work, you wonder how you might have lined up new prospects, but when you’re doing well, you often think things are great and won’t change.

Of course, that’s never true. It’s always important to plant seeds that grow into new opportunities every month, whether you’e flush or scrappy. Are you meeting new people? Revisiting prior acquaintances or prospects? Getting your message out?

You should make time to market yourself when it isn’t so important so when you are finally between gigs, you still have a stream of new opportunities lined up. Good luck!

Making Time.