Creating a great email campaign isn’t exactly art…its more like creative science. For those of us who like quick takes, heres a short video explainer. Enjoy! Continue reading How to create Awesome Emails (video)
If you’ve done web marketing for a while, you’re probably familiar with landing pages. These are hidden mini-home pages, designed specifically to push campaign respondents to take the final step and buy from you. If a good email campaign can get a .5% to 2% response, a campaign combined with a strong landing page can double or triple that response rate. Continue reading Why are landing pages important to your email campaigns?
I’m not in love with @GoDaddy, but they do have good #emailmarketing advice. Take a look. https://support.godaddy.com/godaddy/how-to-get-subscribers/