Category Archives: E-Marketing

On success and the internet marketing space.

Why are landing pages important to your email campaigns?

If you’ve done web marketing for a while, you’re probably familiar with landing pages. These are hidden mini-home pages, designed specifically to push campaign respondents to take the final step and buy from you. If a good email campaign can get a .5% to 2% response, a campaign combined with a strong landing page can double or triple that response rate.  Continue reading Why are landing pages important to your email campaigns?